Dürr is world market leader in about 90% of its product portfolio. Market entry barriers are high. Weaker competitors are dropping out due to the financial crisis, whilst Dürr has a good financial backing.
Broad base of installed plants - about 60% of all paint shops have Dürr technology - and outmoded plants are an excellent opportunity for the growing services business.
Very good geographic positioning: About 50% of the business volume comes from emerging markets. Already about ¼ of the employees come from these markets. No competitor has such a market standing in these up-and-coming regions.
Automobile production will significantly grow again from 2010 after the market break in 2009, the emerging markets being the area given special attention.
Dürr addresses the necessary reduction of costs per unit with its technologies - be it by lower energy and material consumption or by enhanced environmental compatibility. This generates additional investment incentives for car manufacturers and automotive suppliers.
Expansion of market shares through new technologies, global standing and a constant increase in productivity.
The business with paint and assembly systems for the aviation industry holds high potential for growth and is one of the key items in the "Dürr 2010" Strategy: firstly due to the constantly increasing number of passengers over a long period of time, and secondly because the aviation industry is streamlining its production processes. The industry has therefore decided to adopt methods from the highly automated production systems in the car industry - a sector in which Dürr has all the knowledge and expertise.
Value creation for the shareholder has high priority. In 2007 and 2008, return on capital employed (ROCE) has significantly exceeded the cost of capital demanded by the capital market. From 2011 forward, ROCE should again exceed the cost of capital. ROCE and free cash flow are the most important key performance indicators in corporate management.
