Dürr is one of the world's leading suppliers of systems, services and products mainly for the car making industry. We achieve more than 80% of our sales in the automotive business. We also supply equipment to the aviation industry, the machinery industry, and to the chemical, pharmaceutical and printing industries. About 55% of our activities are in plant engineering, 45% are in the machinery industry.
Dürr is represented in 26 countries at 54 business locations (thereof 35 with production facilities). The Dürr Group operates in the market with four divisions: Paint and Assembly Systems plans and builds paintshops and final assembly systems in particular for the automotive industry. Application Technology provides automated paint application, sealing, and glueing with its robot technologies. Machinery and systems from the Measuring and Process Systems division are used for balancing and cleaning in engine and transmission manufacturing as well as in final vehicle assembly, among other areas. The fourth division, Clean Technology Systems, specializes in processes to improve energy efficiency and exhaust air purification. Besides a few global competitors there are some competitors in local markets.
Production depth within the Dürr Group of about 29% altogether is relatively low. As a result, Dürr can react more flexibly in a economic downturn, and has a smaller business risk than companies with a high production depth. Dürr achieves typically high ROCE-margins due to its business model as an emerging company. Due to Dürr's global standing and the high share of added value in local markets, the influence of exchange rates is small.
Dürr depends on the long-term capital spending behavior of the automotive industry. In the longer term, the capital spending behavior of Dürr's customers follows the development of production and sales worldwide. The market environment in the automotive industry is currently assessed very positively, with long-term global rates of 5%. Growth is driven by the emerging markets; with China in the lead. The share of the emerging markets in Dürr's incoming orders of about 55% is very high.
he Group strategy “Dürr 2017”applies an evolutionary approach to proven strategy elements, adding a number of new aspects. At the core of “Dürr 2017” is the “Leading in Production Efficiency” corporate slogan, which embodies the promise to our customers to provide them with innovative technologies and services allowing them to enhance the efficiency of their production processes. The four strategic fields assembled around this corporate slogan aim to flesh out this promise and to ensure that it can be kept on a sustained basis.
- Innovation - maintenance and expansion of technological leadership
- Globalization - global presence and cooperation with a focus on emerging markets
- Service - implement the corporate program Customer Excellence@Dürr to set the orientation to the needs of our customers even more into focus
- Efficiency - continuous improvement of processes and systems
We will be measuring the success of the “Dürr 2017” strategy by reference to the contribution which it makes to our customers’ production efficiency. The relevant indicators include, for example, optimization of quality and the consumption of material, energy and other resources as well as factors such as customer satisfaction and follow-up business. In addition, “Dürr 2017” involves three financial indicator targets:
- Sales are to increase to € 2.8 to 3.0 billion by 2017. Through the announced HOMAG acquisition we will achieve this goal already in 2015.
- The EBIT margin is to at least remain at the high level already achieved.
- ROCE is to stay at the high level of over 30 % on a sustained basis.