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"Celebrate Innovation": Dürr Challenge celebrates anniversary


Film competition for students

Bietigheim-Bissingen, November 09, 2017 – Dürr has organized another "Dürr Challenge", marking the fifth anniversary of the event. This year, the company sent three student teams to the technology strongholds of Tokyo, London and Silicon Valley for a week. The task of the competition was to shoot a short movie in the respective city under the motto "Celebrate Innovation". The prize money of € 2,500 was won by the Silicon Valley team, who did the best job at incorporating the motto into their movie. The premiere and award ceremony took at place at the Ludwigsburg Scala cinema in front of a full house of 350 guests. Each team was supported by a student from the Baden-Württemberg film academy.

"We really struggled to choose a winner", explained jury member Dustin Loose. "It was neck-and-neck, because all the movies had been produced to such a high standard", said the director, student Oscar winner and former participant of the Dürr Challenge. "We eventually chose the movie from Silicon Valley. The team tells a story that is really suited to Silicon Valley, slightly tongue-in-cheek and without any long explanations." Aside from Dustin Loose, the jury also included Yves Alain Lambert from the Baden-Württemberg film academy and three Dürr employees.

The event's fifth anniversary was celebrated at a special venue. The award ceremony was held in a larger cinema, since in previous years tickets had sold out within just a few hours. This gave more people the opportunity to attend the event. Another change this year was that the teams were provided with 360° cameras so they could report on their experience via the Dürr social medial channels. This enabled Twitter and Facebook users to view up-to-the-minute coverage of the movies being made.

"Since the first Dürr Challenge was held in 2013, this international competition has been attracting rapidly growing interest", explains Klaus Achtelik, head of corporate human resources. Its success is also reflected in the rising number of Dürr Challenge applicants and more than 36,000 views on YouTube of the movies made since 2013. "People are increasingly talking to us about this project at trade fairs and interviews. For us the Dürr Challenge is an innovative approach and, given its five-year anniversary, a sustainable way to present Dürr as an employer and attract the target group in a creative manner", adds Paul Eckert, head of HR development.

All three films from this year's "Dürr Challenge" can be viewed at our movies. Pictures from the award ceremony as well as additional information about the three teams are available at

Pictures of this year's Dürr Challenge are available here.

The Dürr Group is one of the world's leading mechanical and plant engineering firms with extensive automation expertise. Products, systems and services offered by the Group enable highly efficient manufacturing processes in different industries. Dürr supplies sectors like the automotive industry, the mechanical engineering, chemical and pharmaceutical industries, and the woodworking industry. The company has 86 business locations in 28 countries. The Group generated sales of € 3.57 billion in 2016. Dürr has around 14,900 employees and operates in the market with five divisions:

  • Paint and Final Assembly Systems: paintshops and final assembly systems for the automotive industry
  • Application Technology: robot technologies for the automated application of paint, sealants and adhesives
  • Clean Technology Systems: exhaust-air purification systems and energy efficiency technology
  • Measuring and Process Systems: balancing equipment as well as assembly, testing and filling technology
  • Woodworking Machinery and Systems: machinery and equipment for the woodworking industry


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Dürr AG
Corporate Communications & Investor Relations
Günter Dielmann / Mathias Christen
Phone +49 7142 78-1785 / -1381
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