"World of Tomorrow": looking into the future during the fourth "Dürr Challenge"
Bietigheim-Bissingen, November 24, 2016 – How do we want to shape the world for generations to come? What happens if nature is against us? These and other questions were addressed by the 15 participants of this year's "Dürr Challenge" film competition. Inspired by the motto "World of Tomorrow", mechanical and plant engineering firm Dürr sent three teams of students along with their camera equipment to Buenos Aires, Dubai and Kuala Lumpur. There, the young teams recorded images and impressions, creating three short films. The premiere and award ceremony, which was attended by around 200 people, took place on Thursday at the Caligari arthouse cinema in Ludwigsburg. The winner was the Dubai team's entry featuring a successful combination of desert and skyscrapers. The fourth "Dürr Challenge" was again supported by the Baden-Württemberg Film Academy.
Given the high standard of all three films, the judges certainly had a hard time choosing the winner. The judges were Yves Alain Lambert from the Baden-Württemberg Film Academy, three Dürr employees, and director Dustin Loose. The director took part in the first "Dürr Challenge", held in 2013, and went on to win the student Oscar in Hollywood two years later.
"Together with a group of totally different young people, you head for a strange city in a faraway country, where you all have to hit the ground running, then come back to Bietigheim with an amazing film – that's what the exciting Dürr Challenge is about", says Dustin Loose, describing his experience. "The fact that every team Dürr has sent out in the last four years has come back with a film is a small miracle in itself. What's more, all of these films have been completely different and unique in the way they tell their stories as well as in their esthetics and perspectives. This shows the huge potential that is unlocked by the Dürr Challenge."
"This competition is one-of-a-kind in Germany and is ideally suited to our corporate culture", explains head of corporate human resources, Klaus Achtelik. That's because initiative, innovation and intercultural understanding are important when working at Dürr. The "Dürr Challenge" offers a great opportunity for Dürr to put the company in the spotlight and start a dialog with students from different technical fields. "Many students have heard of our competition, as we have noticed, for example, at recruitment fairs", reports Paul Eckert, head of HR development at Dürr.
There has been growing interest in the "Dürr Challenge" since it was launched in 2013. The number of applicants has been steadily increasing, as has the click-through rate for the short films on YouTube. The free entry tickets for the premiere offered to Dürr employees were snapped up within a few hours.
All three films from this year's "Dürr Challenge" can be viewed at www.youtube.com/duerrag. Pictures from the award ceremony as well as additional information about the three teams are available at http://www.durr.com/challenge/en.
The Dürr Group is one of the world's leading mechanical and plant engineering firms with outstanding automation expertise. Products, systems and services offered by the Group enable highly efficient manufacturing processes in different industries. Dürr supplies not only the automotive industry but also other sectors such as the mechanical engineering, chemical and pharmaceutical industries, and – since the takeover of HOMAG Group AG in October 2014 – the woodworking industry. Dürr has 92 business locations in 28 countries. With just under 15,000 employees, the Group generated sales revenues of € 3.77 billion in 2015. The Group operates in the market via five divisions:
- Paint and Final Assembly Systems: paint shops and final assembly systems for the automotive industry
- Application Technology: robot technologies for the automated application of paint, sealants and adhesives
- Measuring and Process Systems: balancing and cleaning equipment as well as assembly, testing and filling technology
- Clean Technology Systems: exhaust-air purification systems and energy efficiency technology
- Woodworking Machinery and Systems: machinery and equipment for the woodworking industry