๋‹น์‚ฌ์—์„œ๋Š” ์ฟ ํ‚ค, ์ฟ ํ‚ค์™€ ์œ ์‚ฌํ•œ ๊ธฐ์ˆ  ๋ฐ ํŠธ๋ž˜ํ‚น ์„œ๋น„์Šค๋ฅผ ์ด์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ด ์›น์‚ฌ์ดํŠธ์—์„œ ๋‹น์‚ฌ๋Š” ์ฟ ํ‚ค, ์ฟ ํ‚ค์™€ ์œ ์‚ฌํ•œ ๊ธฐ์ˆ  ๋ฐ ํŠธ๋ž˜ํ‚น ์„œ๋น„์Šค๋ฅผ ์ด์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค(์ดํ•˜ โ€œ์ฟ ํ‚คโ€). ๋‹น์‚ฌ์—๊ฒŒ๋Š” ๋‹น์‚ฌ์˜ ์›น์‚ฌ์ดํŠธ๋ฅผ ๊ธฐ์ˆ ์ ์œผ๋กœ ํ‘œ์‹œํ•˜๋Š” ๋ฐ ์‚ฌ์šฉ๋  ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ๋‹น์‚ฌ์˜ ์›น์‚ฌ์ดํŠธ๋ฅผ ๋˜๋„๋ก ์ž˜ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•˜๊ณ  ์—ฌ๋Ÿฌ๋ถ„์˜ ์‚ฌ์šฉ ํŠน์„ฑ์„ ๋ฐ”ํƒ•์œผ๋กœ ์ด๋ฅผ ๊ฐœ์„ ํ•˜๋Š” ๋ฐ ์‚ฌ์šฉ๋˜๊ฑฐ๋‚˜ ๋˜๋Š” ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ด€์‹ฌ์‚ฌ์— ๋งž์ถ”์–ด ์ปจํ…์ธ ์™€ ๋งˆ์ผ€ํŒ…์„ ์ œ๊ณตํ•˜๋Š” ๋ฐ ์‚ฌ์šฉ๋˜๋Š” ์ด๋Ÿฌํ•œ ์ฟ ํ‚ค์— ๋Œ€ํ•ด ์—ฌ๋Ÿฌ๋ถ„์˜ ๋™์˜๊ฐ€ ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋ชฉ์ ์„ ๋‹ฌ์„ฑํ•˜๊ธฐ ์œ„ํ•ด ๋‹น์‚ฌ๋Š” ์ œ์‚ผ์˜ ์ œ๊ณต์ž(์˜ˆ๋ฅผ ๋“ค์–ด Salesforce, LinkedIn, Google, Microsoft, Piwik PRO)์™€ ํ˜‘๋ ฅํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์—ฌ๋Ÿฌ๋ถ„์€ ์ด๋Ÿฌํ•œ ์ œ๊ณต์ž๋ฅผ ํ†ตํ•ด ํƒ€์‚ฌ์˜ ์›น์‚ฌ์ดํŠธ์—์„œ๋„ ๊ด‘๊ณ ๋ฅผ ์ˆ˜์‹ ํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
๋™์˜ํ•  ๊ฒฝ์šฐ, ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐœ์ธ์ •๋ณด์— ๋Œ€ํ•œ ๋ชจ๋“  ํ›„์† ์ฒ˜๋ฆฌ(ํ”„๋กœํ•„์— ์žˆ๋Š” ์—ฌ๋Ÿฌ๋ถ„์˜ IP ์ฃผ์†Œ ์ €์žฅ)์— ๋Œ€ํ•ด ๋™์˜ํ•˜๊ณ  ๋‹น์‚ฌ์˜ ํŒŒํŠธ๋„ˆ๊ฐ€ ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐœ์ธ์ •๋ณด๋ฅผ ๋ฏธ๊ตญ์œผ๋กœ, ๊ทธ๋ฆฌ๊ณ  ๊ฒฝ์šฐ์— ๋”ฐ๋ผ ๋‹ค๋ฅธ ๊ตญ๊ฐ€์— ์ „์†กํ•˜๋Š” ๊ฒƒ์— ๋™์˜ํ•˜๋Š” ๊ฒƒ์œผ๋กœ ๊ฐ„์ฃผ๋ฉ๋‹ˆ๋‹ค. ์ด๋ ‡๊ฒŒ ์ •๋ณด๊ฐ€ ์ „์†ก๋  ๊ฒฝ์šฐ ๊ด€ํ•  ๋‹น๊ตญ์ด ํ•ด๋‹น ์ •๋ณด์— ์•ก์„ธ์Šคํ•˜๊ณ  ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ถŒ๋ฆฌ๊ฐ€ ํ–‰์‚ฌ๋˜์ง€ ์•Š์„ ์œ„ํ—˜์ด ์žˆ์Šต๋‹ˆ๋‹ค. โ€œ์„ค์ •โ€์—์„œ ๋‹น์‚ฌ๊ฐ€ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ์ฟ ํ‚ค๋ฅผ ์„ ํƒํ•˜์‹ญ์‹œ์˜ค. ๋” ์ž์„ธํ•œ ์ •๋ณด, ํŠนํžˆ ๋™์˜์˜ ์ฒ ํšŒ์™€ ๊ฐ™์€ ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ถŒ๋ฆฌ๋Š” ๋‹น์‚ฌ ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ์ •์ฑ…์— ์ˆ˜๋ก๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค .

์„ค์ •

๊ธฐ์ˆ ์ ์œผ๋กœ ํ•„์š”ํ•œ ์ฟ ํ‚ค๋งŒ

๋™์˜ ์ˆ˜๋ฝ

๋‹ค์Œ์—์„œ๋Š” ์ด ์›น์‚ฌ์ดํŠธ์—์„œ ์‚ฌ์šฉ๋˜๋Š” ๊ฐœ๋ณ„ ๊ธฐ์ˆ ์„ ํ™œ์„ฑํ™”ํ•˜๊ฑฐ๋‚˜ ๋น„ํ™œ์„ฑํ™”ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์ „์ฒด ๋™์˜

ํ•„์ˆ˜

์ด ์ฟ ํ‚ค๋Š” ํŽ˜์ด์ง€ ๊ฒ€์ƒ‰, ์–ธ์–ด ์„ค์ •, ์„ ํ˜ธํ•˜๋Š” ์ฟ ํ‚ค ๋ฐ ์›น์‚ฌ์ดํŠธ ๋ณดํ˜ธ ์˜์—ญ ์•ก์„ธ์Šค ๋“ฑ๊ณผ ๊ฐ™์€ ๊ธฐ๋ณธ ๊ธฐ๋Šฅ์„ ์ œ๊ณตํ•˜์—ฌ ์›น์‚ฌ์ดํŠธ๋ฅผ ์ด์šฉํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์ด ์นดํ…Œ๊ณ ๋ฆฌ์˜ ์ฟ ํ‚ค๋Š” ์›น์‚ฌ์ดํŠธ๊ฐ€ ๊ด€๋ จ ๋ฒ• ๊ทœ์ •๊ณผ ๋ณด์•ˆ ๊ธฐ์ค€์˜ ์š”๊ฑด์„ ์ถฉ์กฑํ•˜๋„๋ก ํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ด์œ ๋กœ ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ ๋ฐฉ๋ฌธ ์‹œ ์ด ์ฟ ํ‚ค์— ๋Œ€ํ•ด ๋ฐ˜๋“œ์‹œ ๋™์˜ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์ด ์ฟ ํ‚ค์— ๋Œ€ํ•œ ์ƒ์„ธ ์ •๋ณด๋Š” โ€œ์ž์„ธํ•œ ์ •๋ณดโ€์—์„œ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๊ธฐ๋Šฅ์„ฑ ๋ฐ ๊ฐœ์ธ ์„ค์ •

์ด ์ฟ ํ‚ค๋Š” ์—ฌ๋Ÿฌ๋ถ„์ด ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•  ๋•Œ์˜ ํŠน์„ฑ์— ๋Œ€ํ•œ ์ •๋ณด๋ฅผ ์ˆ˜์ง‘ํ•˜์—ฌ ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ์˜ ๊ธฐ๋Šฅ์„ฑ๊ณผ ํ˜ธ๊ฐ๋„๋ฅผ ์—ฌ๋Ÿฌ๋ถ„์˜ ์ง€๋‚œ ๋ฐฉ๋ฌธ ๋‚ด์—ญ, ์—ฌ๋Ÿฌ๋ถ„์˜ ํ˜„์žฌ ์œ„์น˜ ๋ฐ ๋ธŒ๋ผ์šฐ์ € ์„ค์ •์— ๋งž๊ฒŒ ๋ณ€๊ฒฝํ•˜์—ฌ ์—ฌ๋Ÿฌ๋ถ„์˜ ์‚ฌ์šฉ์ž ๊ฒฝํ—˜์„ ๊ฐœ์„ ํ•˜๋Š” ๋ฐ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์ด ์ฟ ํ‚ค๋Š” ๋‹น์‚ฌ์˜ ์›น์‚ฌ์ดํŠธ์— ํ†ตํ•ฉ๋œ ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด์˜ ํˆด์— ์—ฌ๋Ÿฌ๋ถ„์ด ์ ‘๊ทผํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ค๋‹ˆ๋‹ค(์˜ˆ: ํ†ตํ•ฉ ์ธ์ฆ์„ ์œ„ํ•œ Microsoft Azure). ์ด ๊ณผ์ •์—์„œ ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐœ์ธ์ •๋ณด๊ฐ€ ์•ˆ์ „ํ•˜์ง€ ์•Š์€ ์ œ์‚ผ๊ตญ์ธ ๋ฏธ๊ตญ์œผ๋กœ ์ „์†ก๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค(์—ฌ๊ธฐ์— ๋‚ด์žฌ๋œ ์œ„ํ—˜์— ๋Œ€ํ•œ ์ •๋ณด์— ๊ด€ํ•ด์„œ๋Š” ๋‹น์‚ฌ์˜ ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ์ •์ฑ… 1.5์ ˆ ์ฐธ์กฐ). ์ด ์ฟ ํ‚ค์— ๋™์˜ํ•˜์ง€ ์•Š์œผ์‹ค ๊ฒฝ์šฐ, ์›น์‚ฌ์ดํŠธ์˜ ๊ธฐ๋Šฅ์„ ์ œํ•œ์ ์œผ๋กœ๋งŒ ์‚ฌ์šฉํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋œ ํˆด์— ๋Œ€ํ•œ ์ƒ์„ธ ์ •๋ณด๋Š” โ€œ์ž์„ธํ•œ ์ •๋ณดโ€์—์„œ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๋ถ„์„

์ด ์ฟ ํ‚ค๋Š” ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด๊ฐ€ ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ์˜ ์ฝ˜ํ…์ธ ๋ฅผ ์†Œ์…œ๋ฏธ๋””์–ด๋ฅผ ํ†ตํ•ด ์–ด๋–ป๊ฒŒ ๊ณต์œ ํ•˜๋Š”์ง€์— ๋Œ€ํ•œ ์ •๋ณด๋ฅผ ์ˆ˜์ง‘ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ฃผ๊ฑฐ๋‚˜, ์—ฌ๋Ÿฌ๋ถ„์ด ์†Œ์…œ๋ฏธ๋””์–ด ํ”Œ๋žซํผ ๋˜๋Š” ์†Œ์…œ๋ฏธ๋””์–ด ์บ ํŽ˜์ธ ๋ฐ ๋‹น์‚ฌ ์ž์ฒด ์›น์‚ฌ์ดํŠธ(์˜ˆ: LinkedIn Insights) ์‚ฌ์ด์—์„œ ์ด๋™ํ•  ๊ฒฝ์šฐ ์ด๋Ÿฌํ•œ ์ด์šฉ ํŠน์„ฑ์— ๋Œ€ํ•œ ๋ถ„์„ ๋ฐ์ดํ„ฐ๋ฅผ ์ „๋‹ฌํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด์˜ ๋งˆ์ผ€ํŒ… ์ฟ ํ‚ค๋Š” ๋‹ค๋ฅธ ์›น์‚ฌ์ดํŠธ์— ๊ฒŒ์‹œ๋˜๋Š” ๋‹น์‚ฌ ๊ด‘๊ณ ์˜ ํšจ๊ณผ๋ฅผ ์ธก์ •ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ค๋‹ˆ๋‹ค(์˜ˆ: Google Ads, Microsoft Advertising). ๋‹น์‚ฌ๋Š” ์ด ์ฟ ํ‚ค๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ๋‹น์‚ฌ ์ฝ˜ํ…์ธ ๊ฐ€ ์ „๋‹ฌ๋˜๋Š” ๋ฐฉ์‹์„ ์ตœ์ ํ™”ํ•ฉ๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋œ ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด ๋ฐ ์†Œ์…œ๋ฏธ๋””์–ด ํ”Œ๋žซํผ์—์„œ๋Š” ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐœ์ธ์ •๋ณด๋ฅผ ์•ˆ์ „ํ•˜์ง€ ์•Š์€ ์ œ์‚ผ๊ตญ์ธ ๋ฏธ๊ตญ์œผ๋กœ ์ „์†กํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค(์—ฌ๊ธฐ์— ๋‚ด์žฌ๋œ ์œ„ํ—˜์— ๋Œ€ํ•œ ์ •๋ณด์— ๊ด€ํ•ด์„œ๋Š” ๋‹น์‚ฌ์˜ ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ์ •์ฑ… 1.5์ ˆ ์ฐธ์กฐ). ์ด ์ฟ ํ‚ค ์‚ฌ์šฉ์— ๋™์˜ํ•˜์‹ค ๊ฒฝ์šฐ ์ฟ ํ‚ค ์„ค์ • ์™ธ์— ๊ฐœ์ธ์ •๋ณด ์ฒ˜๋ฆฌ ๋ฐ ์œ„์— ์„ค๋ช…๋œ ๋ฐ”์™€ ๊ฐ™์ด ๊ฐœ์ธ์ •๋ณด๊ฐ€ ์ „์†ก๋˜๋Š” ๊ฒƒ์— ๋™์˜ํ•˜๋Š” ๊ฒƒ์œผ๋กœ ๊ฐ„์ฃผํ•ฉ๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋œ ํˆด๊ณผ ๋‹น์‚ฌ ์†Œ์…œ๋ฏธ๋””์–ด ํ™œ๋™ ๋“ฑ์— ๋Œ€ํ•œ ์ƒ์„ธ ์ •๋ณด๋Š” โ€œ์ž์„ธํ•œ ์ •๋ณดโ€์—์„œ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๋งˆ์ผ€ํŒ… ๋ฐ ์†Œ์…œ๋ฏธ๋””์–ด

์ด ์ฟ ํ‚ค๋Š” ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด๊ฐ€ ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ์˜ ์ฝ˜ํ…์ธ ๋ฅผ ์†Œ์…œ๋ฏธ๋””์–ด๋ฅผ ํ†ตํ•ด ์–ด๋–ป๊ฒŒ ๊ณต์œ ํ•˜๋Š”์ง€์— ๋Œ€ํ•œ ์ •๋ณด๋ฅผ ์ˆ˜์ง‘ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ฃผ๊ฑฐ๋‚˜, ์—ฌ๋Ÿฌ๋ถ„์ด ์†Œ์…œ๋ฏธ๋””์–ด ํ”Œ๋žซํผ ๋˜๋Š” ์†Œ์…œ๋ฏธ๋””์–ด ์บ ํŽ˜์ธ ๋ฐ ๋‹น์‚ฌ ์ž์ฒด ์›น์‚ฌ์ดํŠธ(์˜ˆ: LinkedIn Insights) ์‚ฌ์ด์—์„œ ์ด๋™ํ•  ๊ฒฝ์šฐ ์ด๋Ÿฌํ•œ ์ด์šฉ ํŠน์„ฑ์— ๋Œ€ํ•œ ๋ถ„์„ ๋ฐ์ดํ„ฐ๋ฅผ ์ „๋‹ฌํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด์˜ ๋งˆ์ผ€ํŒ… ์ฟ ํ‚ค๋Š” ๋‹ค๋ฅธ ์›น์‚ฌ์ดํŠธ์— ๊ฒŒ์‹œ๋˜๋Š” ๋‹น์‚ฌ ๊ด‘๊ณ ์˜ ํšจ๊ณผ๋ฅผ ์ธก์ •ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ค๋‹ˆ๋‹ค(์˜ˆ: Google Ads, Microsoft Advertising). ๋‹น์‚ฌ๋Š” ์ด ์ฟ ํ‚ค๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ๋‹น์‚ฌ ์ฝ˜ํ…์ธ ๊ฐ€ ์ „๋‹ฌ๋˜๋Š” ๋ฐฉ์‹์„ ์ตœ์ ํ™”ํ•ฉ๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋œ ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด ๋ฐ ์†Œ์…œ๋ฏธ๋””์–ด ํ”Œ๋žซํผ์—์„œ๋Š” ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐœ์ธ์ •๋ณด๋ฅผ ์•ˆ์ „ํ•˜์ง€ ์•Š์€ ์ œ์‚ผ๊ตญ์ธ ๋ฏธ๊ตญ์œผ๋กœ ์ „์†กํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค(์—ฌ๊ธฐ์— ๋‚ด์žฌ๋œ ์œ„ํ—˜์— ๋Œ€ํ•œ ์ •๋ณด์— ๊ด€ํ•ด์„œ๋Š” ๋‹น์‚ฌ์˜ ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ์ •์ฑ… 1.5์ ˆ ์ฐธ์กฐ). ์ด ์ฟ ํ‚ค ์‚ฌ์šฉ์— ๋™์˜ํ•˜์‹ค ๊ฒฝ์šฐ ์ฟ ํ‚ค ์„ค์ • ์™ธ์— ๊ฐœ์ธ์ •๋ณด ์ฒ˜๋ฆฌ ๋ฐ ์œ„์— ์„ค๋ช…๋œ ๋ฐ”์™€ ๊ฐ™์ด ๊ฐœ์ธ์ •๋ณด๊ฐ€ ์ „์†ก๋˜๋Š” ๊ฒƒ์— ๋™์˜ํ•˜๋Š” ๊ฒƒ์œผ๋กœ ๊ฐ„์ฃผํ•ฉ๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋œ ํˆด๊ณผ ๋‹น์‚ฌ ์†Œ์…œ๋ฏธ๋””์–ด ํ™œ๋™ ๋“ฑ์— ๋Œ€ํ•œ ์ƒ์„ธ ์ •๋ณด๋Š” โ€œ์ž์„ธํ•œ ์ •๋ณดโ€์—์„œ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์ž์„ธํ•œ ์ •๋ณด

์„ค์ • ์ €์žฅ

India Surface Coating Show | New Delhi, India

The 16th India Surface Coating Show

November 28 - 29, 2024 | India Habitat Centre, New Delhi

Confederation of Indian Industry (CII) has been organising its flagship event โ€œSurface & Coating Expoโ€ since 2014. Over the years, the event has evolved as India's Largest and Exclusive Event Focused on Surface Engineering, Preparation, Coatings, Finishing, Corrosion Protection, Environmental Engineering and Technologies.

This Exhibition and Conference would set a platform for all the stakeholders of the Surface Coating Industry - manufacturers, distributors, solution providers, traders, end users and policy makers across the globe to meet, network, interact and establish new opportunities.

Find out more about the program here.