๋‹น์‚ฌ์—์„œ๋Š” ์ฟ ํ‚ค, ์ฟ ํ‚ค์™€ ์œ ์‚ฌํ•œ ๊ธฐ์ˆ  ๋ฐ ํŠธ๋ž˜ํ‚น ์„œ๋น„์Šค๋ฅผ ์ด์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ด ์›น์‚ฌ์ดํŠธ์—์„œ ๋‹น์‚ฌ๋Š” ์ฟ ํ‚ค, ์ฟ ํ‚ค์™€ ์œ ์‚ฌํ•œ ๊ธฐ์ˆ  ๋ฐ ํŠธ๋ž˜ํ‚น ์„œ๋น„์Šค๋ฅผ ์ด์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค(์ดํ•˜ โ€œ์ฟ ํ‚คโ€). ๋‹น์‚ฌ์—๊ฒŒ๋Š” ๋‹น์‚ฌ์˜ ์›น์‚ฌ์ดํŠธ๋ฅผ ๊ธฐ์ˆ ์ ์œผ๋กœ ํ‘œ์‹œํ•˜๋Š” ๋ฐ ์‚ฌ์šฉ๋  ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ๋‹น์‚ฌ์˜ ์›น์‚ฌ์ดํŠธ๋ฅผ ๋˜๋„๋ก ์ž˜ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•˜๊ณ  ์—ฌ๋Ÿฌ๋ถ„์˜ ์‚ฌ์šฉ ํŠน์„ฑ์„ ๋ฐ”ํƒ•์œผ๋กœ ์ด๋ฅผ ๊ฐœ์„ ํ•˜๋Š” ๋ฐ ์‚ฌ์šฉ๋˜๊ฑฐ๋‚˜ ๋˜๋Š” ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ด€์‹ฌ์‚ฌ์— ๋งž์ถ”์–ด ์ปจํ…์ธ ์™€ ๋งˆ์ผ€ํŒ…์„ ์ œ๊ณตํ•˜๋Š” ๋ฐ ์‚ฌ์šฉ๋˜๋Š” ์ด๋Ÿฌํ•œ ์ฟ ํ‚ค์— ๋Œ€ํ•ด ์—ฌ๋Ÿฌ๋ถ„์˜ ๋™์˜๊ฐ€ ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋ชฉ์ ์„ ๋‹ฌ์„ฑํ•˜๊ธฐ ์œ„ํ•ด ๋‹น์‚ฌ๋Š” ์ œ์‚ผ์˜ ์ œ๊ณต์ž(์˜ˆ๋ฅผ ๋“ค์–ด Salesforce, LinkedIn, Google, Microsoft, Piwik PRO)์™€ ํ˜‘๋ ฅํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์—ฌ๋Ÿฌ๋ถ„์€ ์ด๋Ÿฌํ•œ ์ œ๊ณต์ž๋ฅผ ํ†ตํ•ด ํƒ€์‚ฌ์˜ ์›น์‚ฌ์ดํŠธ์—์„œ๋„ ๊ด‘๊ณ ๋ฅผ ์ˆ˜์‹ ํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
๋™์˜ํ•  ๊ฒฝ์šฐ, ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐœ์ธ์ •๋ณด์— ๋Œ€ํ•œ ๋ชจ๋“  ํ›„์† ์ฒ˜๋ฆฌ(ํ”„๋กœํ•„์— ์žˆ๋Š” ์—ฌ๋Ÿฌ๋ถ„์˜ IP ์ฃผ์†Œ ์ €์žฅ)์— ๋Œ€ํ•ด ๋™์˜ํ•˜๊ณ  ๋‹น์‚ฌ์˜ ํŒŒํŠธ๋„ˆ๊ฐ€ ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐœ์ธ์ •๋ณด๋ฅผ ๋ฏธ๊ตญ์œผ๋กœ, ๊ทธ๋ฆฌ๊ณ  ๊ฒฝ์šฐ์— ๋”ฐ๋ผ ๋‹ค๋ฅธ ๊ตญ๊ฐ€์— ์ „์†กํ•˜๋Š” ๊ฒƒ์— ๋™์˜ํ•˜๋Š” ๊ฒƒ์œผ๋กœ ๊ฐ„์ฃผ๋ฉ๋‹ˆ๋‹ค. ์ด๋ ‡๊ฒŒ ์ •๋ณด๊ฐ€ ์ „์†ก๋  ๊ฒฝ์šฐ ๊ด€ํ•  ๋‹น๊ตญ์ด ํ•ด๋‹น ์ •๋ณด์— ์•ก์„ธ์Šคํ•˜๊ณ  ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ถŒ๋ฆฌ๊ฐ€ ํ–‰์‚ฌ๋˜์ง€ ์•Š์„ ์œ„ํ—˜์ด ์žˆ์Šต๋‹ˆ๋‹ค. โ€œ์„ค์ •โ€์—์„œ ๋‹น์‚ฌ๊ฐ€ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ์ฟ ํ‚ค๋ฅผ ์„ ํƒํ•˜์‹ญ์‹œ์˜ค. ๋” ์ž์„ธํ•œ ์ •๋ณด, ํŠนํžˆ ๋™์˜์˜ ์ฒ ํšŒ์™€ ๊ฐ™์€ ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ถŒ๋ฆฌ๋Š” ๋‹น์‚ฌ ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ์ •์ฑ…์— ์ˆ˜๋ก๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค .

์„ค์ •

๊ธฐ์ˆ ์ ์œผ๋กœ ํ•„์š”ํ•œ ์ฟ ํ‚ค๋งŒ

๋™์˜ ์ˆ˜๋ฝ

๋‹ค์Œ์—์„œ๋Š” ์ด ์›น์‚ฌ์ดํŠธ์—์„œ ์‚ฌ์šฉ๋˜๋Š” ๊ฐœ๋ณ„ ๊ธฐ์ˆ ์„ ํ™œ์„ฑํ™”ํ•˜๊ฑฐ๋‚˜ ๋น„ํ™œ์„ฑํ™”ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์ „์ฒด ๋™์˜

ํ•„์ˆ˜

์ด ์ฟ ํ‚ค๋Š” ํŽ˜์ด์ง€ ๊ฒ€์ƒ‰, ์–ธ์–ด ์„ค์ •, ์„ ํ˜ธํ•˜๋Š” ์ฟ ํ‚ค ๋ฐ ์›น์‚ฌ์ดํŠธ ๋ณดํ˜ธ ์˜์—ญ ์•ก์„ธ์Šค ๋“ฑ๊ณผ ๊ฐ™์€ ๊ธฐ๋ณธ ๊ธฐ๋Šฅ์„ ์ œ๊ณตํ•˜์—ฌ ์›น์‚ฌ์ดํŠธ๋ฅผ ์ด์šฉํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์ด ์นดํ…Œ๊ณ ๋ฆฌ์˜ ์ฟ ํ‚ค๋Š” ์›น์‚ฌ์ดํŠธ๊ฐ€ ๊ด€๋ จ ๋ฒ• ๊ทœ์ •๊ณผ ๋ณด์•ˆ ๊ธฐ์ค€์˜ ์š”๊ฑด์„ ์ถฉ์กฑํ•˜๋„๋ก ํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ด์œ ๋กœ ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ ๋ฐฉ๋ฌธ ์‹œ ์ด ์ฟ ํ‚ค์— ๋Œ€ํ•ด ๋ฐ˜๋“œ์‹œ ๋™์˜ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์ด ์ฟ ํ‚ค์— ๋Œ€ํ•œ ์ƒ์„ธ ์ •๋ณด๋Š” โ€œ์ž์„ธํ•œ ์ •๋ณดโ€์—์„œ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๊ธฐ๋Šฅ์„ฑ ๋ฐ ๊ฐœ์ธ ์„ค์ •

์ด ์ฟ ํ‚ค๋Š” ์—ฌ๋Ÿฌ๋ถ„์ด ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•  ๋•Œ์˜ ํŠน์„ฑ์— ๋Œ€ํ•œ ์ •๋ณด๋ฅผ ์ˆ˜์ง‘ํ•˜์—ฌ ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ์˜ ๊ธฐ๋Šฅ์„ฑ๊ณผ ํ˜ธ๊ฐ๋„๋ฅผ ์—ฌ๋Ÿฌ๋ถ„์˜ ์ง€๋‚œ ๋ฐฉ๋ฌธ ๋‚ด์—ญ, ์—ฌ๋Ÿฌ๋ถ„์˜ ํ˜„์žฌ ์œ„์น˜ ๋ฐ ๋ธŒ๋ผ์šฐ์ € ์„ค์ •์— ๋งž๊ฒŒ ๋ณ€๊ฒฝํ•˜์—ฌ ์—ฌ๋Ÿฌ๋ถ„์˜ ์‚ฌ์šฉ์ž ๊ฒฝํ—˜์„ ๊ฐœ์„ ํ•˜๋Š” ๋ฐ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์ด ์ฟ ํ‚ค๋Š” ๋‹น์‚ฌ์˜ ์›น์‚ฌ์ดํŠธ์— ํ†ตํ•ฉ๋œ ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด์˜ ํˆด์— ์—ฌ๋Ÿฌ๋ถ„์ด ์ ‘๊ทผํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ค๋‹ˆ๋‹ค(์˜ˆ: ํ†ตํ•ฉ ์ธ์ฆ์„ ์œ„ํ•œ Microsoft Azure). ์ด ๊ณผ์ •์—์„œ ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐœ์ธ์ •๋ณด๊ฐ€ ์•ˆ์ „ํ•˜์ง€ ์•Š์€ ์ œ์‚ผ๊ตญ์ธ ๋ฏธ๊ตญ์œผ๋กœ ์ „์†ก๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค(์—ฌ๊ธฐ์— ๋‚ด์žฌ๋œ ์œ„ํ—˜์— ๋Œ€ํ•œ ์ •๋ณด์— ๊ด€ํ•ด์„œ๋Š” ๋‹น์‚ฌ์˜ ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ์ •์ฑ… 1.5์ ˆ ์ฐธ์กฐ). ์ด ์ฟ ํ‚ค์— ๋™์˜ํ•˜์ง€ ์•Š์œผ์‹ค ๊ฒฝ์šฐ, ์›น์‚ฌ์ดํŠธ์˜ ๊ธฐ๋Šฅ์„ ์ œํ•œ์ ์œผ๋กœ๋งŒ ์‚ฌ์šฉํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋œ ํˆด์— ๋Œ€ํ•œ ์ƒ์„ธ ์ •๋ณด๋Š” โ€œ์ž์„ธํ•œ ์ •๋ณดโ€์—์„œ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๋ถ„์„

์ด ์ฟ ํ‚ค๋Š” ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด๊ฐ€ ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ์˜ ์ฝ˜ํ…์ธ ๋ฅผ ์†Œ์…œ๋ฏธ๋””์–ด๋ฅผ ํ†ตํ•ด ์–ด๋–ป๊ฒŒ ๊ณต์œ ํ•˜๋Š”์ง€์— ๋Œ€ํ•œ ์ •๋ณด๋ฅผ ์ˆ˜์ง‘ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ฃผ๊ฑฐ๋‚˜, ์—ฌ๋Ÿฌ๋ถ„์ด ์†Œ์…œ๋ฏธ๋””์–ด ํ”Œ๋žซํผ ๋˜๋Š” ์†Œ์…œ๋ฏธ๋””์–ด ์บ ํŽ˜์ธ ๋ฐ ๋‹น์‚ฌ ์ž์ฒด ์›น์‚ฌ์ดํŠธ(์˜ˆ: LinkedIn Insights) ์‚ฌ์ด์—์„œ ์ด๋™ํ•  ๊ฒฝ์šฐ ์ด๋Ÿฌํ•œ ์ด์šฉ ํŠน์„ฑ์— ๋Œ€ํ•œ ๋ถ„์„ ๋ฐ์ดํ„ฐ๋ฅผ ์ „๋‹ฌํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด์˜ ๋งˆ์ผ€ํŒ… ์ฟ ํ‚ค๋Š” ๋‹ค๋ฅธ ์›น์‚ฌ์ดํŠธ์— ๊ฒŒ์‹œ๋˜๋Š” ๋‹น์‚ฌ ๊ด‘๊ณ ์˜ ํšจ๊ณผ๋ฅผ ์ธก์ •ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ค๋‹ˆ๋‹ค(์˜ˆ: Google Ads, Microsoft Advertising). ๋‹น์‚ฌ๋Š” ์ด ์ฟ ํ‚ค๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ๋‹น์‚ฌ ์ฝ˜ํ…์ธ ๊ฐ€ ์ „๋‹ฌ๋˜๋Š” ๋ฐฉ์‹์„ ์ตœ์ ํ™”ํ•ฉ๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋œ ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด ๋ฐ ์†Œ์…œ๋ฏธ๋””์–ด ํ”Œ๋žซํผ์—์„œ๋Š” ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐœ์ธ์ •๋ณด๋ฅผ ์•ˆ์ „ํ•˜์ง€ ์•Š์€ ์ œ์‚ผ๊ตญ์ธ ๋ฏธ๊ตญ์œผ๋กœ ์ „์†กํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค(์—ฌ๊ธฐ์— ๋‚ด์žฌ๋œ ์œ„ํ—˜์— ๋Œ€ํ•œ ์ •๋ณด์— ๊ด€ํ•ด์„œ๋Š” ๋‹น์‚ฌ์˜ ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ์ •์ฑ… 1.5์ ˆ ์ฐธ์กฐ). ์ด ์ฟ ํ‚ค ์‚ฌ์šฉ์— ๋™์˜ํ•˜์‹ค ๊ฒฝ์šฐ ์ฟ ํ‚ค ์„ค์ • ์™ธ์— ๊ฐœ์ธ์ •๋ณด ์ฒ˜๋ฆฌ ๋ฐ ์œ„์— ์„ค๋ช…๋œ ๋ฐ”์™€ ๊ฐ™์ด ๊ฐœ์ธ์ •๋ณด๊ฐ€ ์ „์†ก๋˜๋Š” ๊ฒƒ์— ๋™์˜ํ•˜๋Š” ๊ฒƒ์œผ๋กœ ๊ฐ„์ฃผํ•ฉ๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋œ ํˆด๊ณผ ๋‹น์‚ฌ ์†Œ์…œ๋ฏธ๋””์–ด ํ™œ๋™ ๋“ฑ์— ๋Œ€ํ•œ ์ƒ์„ธ ์ •๋ณด๋Š” โ€œ์ž์„ธํ•œ ์ •๋ณดโ€์—์„œ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๋งˆ์ผ€ํŒ… ๋ฐ ์†Œ์…œ๋ฏธ๋””์–ด

์ด ์ฟ ํ‚ค๋Š” ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด๊ฐ€ ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ์˜ ์ฝ˜ํ…์ธ ๋ฅผ ์†Œ์…œ๋ฏธ๋””์–ด๋ฅผ ํ†ตํ•ด ์–ด๋–ป๊ฒŒ ๊ณต์œ ํ•˜๋Š”์ง€์— ๋Œ€ํ•œ ์ •๋ณด๋ฅผ ์ˆ˜์ง‘ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ฃผ๊ฑฐ๋‚˜, ์—ฌ๋Ÿฌ๋ถ„์ด ์†Œ์…œ๋ฏธ๋””์–ด ํ”Œ๋žซํผ ๋˜๋Š” ์†Œ์…œ๋ฏธ๋””์–ด ์บ ํŽ˜์ธ ๋ฐ ๋‹น์‚ฌ ์ž์ฒด ์›น์‚ฌ์ดํŠธ(์˜ˆ: LinkedIn Insights) ์‚ฌ์ด์—์„œ ์ด๋™ํ•  ๊ฒฝ์šฐ ์ด๋Ÿฌํ•œ ์ด์šฉ ํŠน์„ฑ์— ๋Œ€ํ•œ ๋ถ„์„ ๋ฐ์ดํ„ฐ๋ฅผ ์ „๋‹ฌํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด์˜ ๋งˆ์ผ€ํŒ… ์ฟ ํ‚ค๋Š” ๋‹ค๋ฅธ ์›น์‚ฌ์ดํŠธ์— ๊ฒŒ์‹œ๋˜๋Š” ๋‹น์‚ฌ ๊ด‘๊ณ ์˜ ํšจ๊ณผ๋ฅผ ์ธก์ •ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ค๋‹ˆ๋‹ค(์˜ˆ: Google Ads, Microsoft Advertising). ๋‹น์‚ฌ๋Š” ์ด ์ฟ ํ‚ค๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ๋‹น์‚ฌ ์ฝ˜ํ…์ธ ๊ฐ€ ์ „๋‹ฌ๋˜๋Š” ๋ฐฉ์‹์„ ์ตœ์ ํ™”ํ•ฉ๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋œ ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด ๋ฐ ์†Œ์…œ๋ฏธ๋””์–ด ํ”Œ๋žซํผ์—์„œ๋Š” ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐœ์ธ์ •๋ณด๋ฅผ ์•ˆ์ „ํ•˜์ง€ ์•Š์€ ์ œ์‚ผ๊ตญ์ธ ๋ฏธ๊ตญ์œผ๋กœ ์ „์†กํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค(์—ฌ๊ธฐ์— ๋‚ด์žฌ๋œ ์œ„ํ—˜์— ๋Œ€ํ•œ ์ •๋ณด์— ๊ด€ํ•ด์„œ๋Š” ๋‹น์‚ฌ์˜ ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ์ •์ฑ… 1.5์ ˆ ์ฐธ์กฐ). ์ด ์ฟ ํ‚ค ์‚ฌ์šฉ์— ๋™์˜ํ•˜์‹ค ๊ฒฝ์šฐ ์ฟ ํ‚ค ์„ค์ • ์™ธ์— ๊ฐœ์ธ์ •๋ณด ์ฒ˜๋ฆฌ ๋ฐ ์œ„์— ์„ค๋ช…๋œ ๋ฐ”์™€ ๊ฐ™์ด ๊ฐœ์ธ์ •๋ณด๊ฐ€ ์ „์†ก๋˜๋Š” ๊ฒƒ์— ๋™์˜ํ•˜๋Š” ๊ฒƒ์œผ๋กœ ๊ฐ„์ฃผํ•ฉ๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋œ ํˆด๊ณผ ๋‹น์‚ฌ ์†Œ์…œ๋ฏธ๋””์–ด ํ™œ๋™ ๋“ฑ์— ๋Œ€ํ•œ ์ƒ์„ธ ์ •๋ณด๋Š” โ€œ์ž์„ธํ•œ ์ •๋ณดโ€์—์„œ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์ž์„ธํ•œ ์ •๋ณด

์„ค์ • ์ €์žฅ

Lotus chooses high-quality and high efficiency top coat line from Dรผrr

Long-established British brand invests in modernization of its paint shop

Bietigheim-Bissingen, 17 April 2020 โ€“ Sports car manufacturer Lotus is automating its body painting facility at its British headquarters in Hethel. Lotus contracted Dรผrr to install an automated paint shop boasting a number of extremely efficient processes.

Dรผrr beat worldwide competition during the awarding process thanks to its extremely efficient technologies producing less waste with low environmental impact. The modernization includes an automated application line including a special paint supply and conveyor systems. The contract was awarded in 2019.

Currently all Lotus cars are painted manually, but for the future, Lotus will be embracing automation for the exterior painting with four EcoRP E133 painting robots. With their six axes and rail, these robots are flexible enough for a number of applications. When it came to the design of the new paint shop, the main priority for Lotus was extremely high process efficiency while maintaining the high quality of the current manual spraying process.

With the composite body panels coated with conductive primer, one pair of robots process the application of primer and clear coat in one mixed spraybooth while a second pair of robots apply the color coat in another booth. The robots not only paint, but can also open the body doors and hoods thanks to their modular design.

Economical and fast: special paint supply using pigging system
The high efficiency and high quality is not only achieved through the use of robots, but also through technologies with low material consumption.

All Lotus cars are built to order with Lotus Exclusive allowing customers to make their Lotus truly unique, with each vehicle carefully finished according to individual requirements including a choice of an almost infinite number of colors limitless on all of its model lines. Individualization including stripes and highlights will continue to be painted manually.

To be able to provide such a variety of colors in low quantities, EcoSupply P special paint supply systems will be installed. These units pump the various paints to the painting booth in hoses โ€“ with almost zero losses reducing paint waste. EcoSupply P also minimizes cleaning material consumption and color change times compared with conventional ring line systems.

Sixty percent less energy
EcoDry Rack also helps to increase efficiency. The multi-stage overspray filter system, which is extremely compact thanks to its permanently installed filter walls, offers all the advantages of dry separation. It needs neither water nor chemicals, which keeps running costs low and is kind to the environment. Up to 95 percent of the supply air can be recycled as recirculated air using this technology, which reduces energy consumption in the paint booth by more than 60 percent compared with a classic wet scrubbing system. This has a positive effect on the CO2 emissions. EcoDry Rack is easy to use and service. Once the filters are saturated, they can be replaced during the production breaks or at weekends.

The new Lotus body painting facility is scheduled to be commissioned in 2021.

  • Dรผrr EcoSupply P

    The โ€œEcoSupply Pโ€ pigging systems ensure a fast and economical special paint supply at Lotus.

  • Dรผrr EcoDry Rack

    The overspray in the painting booth is separated in an environmentally friendly and energy-efficiently way using Dรผrr's EcoDry Rack on the basis of cardboard filters.

  • Lotus sports cars

    Lotus sports cars, such as the Evora, will in future be painted with painting robots from Dรผrr.